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Unconventional Wisdom

Let’s Take Credit Where Credit Is Due

There are three universal truths about data centers and the environment
Chris Crosby
Chris Crosby
June 17, 2022

Data released in November 2021 by the International Energy Agency shows the industry has done a tremendous job of serving needs without consuming more power. It’s a verified and impressive fact we can be proud of. And it’s time that we, as an industry, get a little more vocal about our accomplishments.


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Unconventional Wisdom

It’s Time to Stop Talking about the Edge

A small, remote data center is still a data center
Chris Crosby
Chris Crosby
March 4, 2022
The data center industry is no stranger to esoteric arguments. I think we can all remember the days of pitched debate over things like “What is retail versus wholesale colocation?” and “What is modular, really?”
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Chris Crosby
Unconventional Wisdom

Data Centers Go to College

Developing the next generation of data center professionals
Chris Crosby
Chris Crosby
October 8, 2021
What should your organization be doing to foster education programs and train the next generation of data center professionals?
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Unconventional Wisdom

A Proactive Approach to Physical Security

Four security layers that should be part of every data center strategy
Chris Crosby
Chris Crosby
August 10, 2021
There are four security layers that should be part of every data center company’s strategy: perimeter security, monitoring and detection, access controls, and security personnel.
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Chris Crosby
Unconventional Wisdom

Preserving a Precious Resource

Looking at water usage today to plan for tomorrow
Chris Crosby
Chris Crosby
May 14, 2021
As water becomes increasingly scarce, more attention will continue to be aimed at developing less-water intensive cooling alternatives for data centers.
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